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iF SOCIAL IMPACT PRIZE
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African's Cup / Paper cup

African's Cup
African's Cup

We used paper cup for water purifier as a medium of the advertisement to announce a shortage of water in Africa. In this advertisement, one person finds a paper cup to drink water, and he got embarrassed as he sees the small paper cup we made. The front of the cup has QR code, and a copy written as "They don’t have enough water".
We easily use water purifier, and drink water. Its user experiences a shortage of water in African mediately by drinking small amount of water with a small cup. And he or she understands and shares their pain, they are able to donate by accessing unicef website with using a QR code.

University

Gachon University

Gachon University
Incheon, South Korea

Design

Gachon University

Gachon University
Suwon-si, Gyeonggi-do, South Korea

Da-woon Jung

Design

Gachon University

Gachon University
Incheon, South Korea

Yeo-kyu Kim