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Face Your Fur / Poster,campaign advertising

Face Your Fur
Face Your Fur

In creating an anti-fur campaign, the word fear came to mind, which links to 'face your fears'. I diverted it to 'face your fur' so that one can take this cause serious and realize animal skinning, for fashion, is wrong. The white rabbit indicates the pure souls of animals. The white bars signify the horrible cages these beautiful creatures are trapped in. The red signifies alert and all the blood shed. The poster is converted to use as outdoor advertising on walls and on a hot air balloon to show the darkness behind fur farms. Animals are to run free and be treated with love and respect. We cannot ruin nature for our own selfish purposes.

University

University of Johannesburg

University of Johannesburg
Johannesburg, South Africa

Design

van Huyssteen, Paula

van Huyssteen, Paula
Johannesburg, South Africa