T / Tee marke Identity Design

This work is the corporate design for a tea brand. The logo was modeled on the letter “T” and inspired by the typical shape and curling of tea leaves. In order to complement the logo, an illustration of the [T] was created that depicts the familiar visual impression of tea leaves being infused in hot water.The letter slowly blurs and infuses just like tea leaves slowly infuse water when brewed. The T font is employed in many ways: on print ads, on various merchandise articles as well as on the packages. In addition, visitors of website can directly experience this infusing and blurring of [T font] by using the text input tool.