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Mooncake Packaging / Student Designer

Mooncake Packaging
Mooncake Packaging

This packaging promotes the unique Chinese traditional craft through laser technique to create the paradigm design.

Materials such as plywood are used on the Mooncake packaging to evoke a strong and sturdy feeling.
The packaging box size is compact and is highly suitable for transportation and storage.

This packaging has high perceived value of using wood as packaging, the characters花满月圆 symbolizes full-bloomed flower and full moon. It also refers to family members getting together to celebrate.

The entire look of the packaging adopts an imperial feel and it is re-usable for many purposes.

Awarded:
Asia/Singapore Star Packaging

University

Nanyang Polytechnic

Nanyang Polytechnic
Singapore, Singapore

Design

Leon, Yeo

Leon, Yeo
Singapore, Singapore