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Challenge: The task was to create an unusual campaign for the Post-it brand.
Idea & Execution: My approach was to ask how mankind’s life would change not having these little yellow labels.
The strange insight of the famous game “Who am I” is the campaign’s central theme because everyone playing this game worldwide is using Post-its.
So how would life, and in this special case the game, be without it?
Children would cry, because they play the game without Post-its – using marker on their forehead.
Hochschule der bildenden Künste