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Emotion, authenticity and values are exactly the words which are getting more and more important in the creative sector - particularly in product design.
The critical discussion of the subject shows that product designers are playing with these criteria automatically within the design.
The work questioned and analyzed the buying behavior of people and their bearing on products. The “value-fan” provides an excellent basis for questioning one's own appreciation of products and objects. For designer, creatives or product-enthusiasts the primary function is interpretation and inspiration.