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Thomapyrin, a painkiller, is known as a reliable remedy for headaches. Its “anti-tomcat” qualities are less well-known. We will remedy this to open up new, younger target groups for Thomapyrin. We are going to place our message where serious drinking takes place – in pubs. To this end, we have created a highly entertaining Thomapyrin giveaway – the first international anti-hangover guide. “Kater” (tomcat) is German for hangover. Using amusing stories, radical illustrations and dubious household remedies, we portrait ten world-famous cats to clarify that, when you have a hangover, it has to be Thomapyrin.
Boehringer Ingelheim Pharma GmbH & Co. KG
Ingelheim a. Rh., Germany
Havas Worldwide Düsseldorf