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With the sophisticated packaging design for the „add free“ JPS line extension, Lothar Böhm meets the taste of eco-oriented smokers. Supported by the naming and the key visual, an embossed tobacco leaf, comes the product benefit alive: additive free tobacco for pure smoking pleasure. The untreated, uncoated cardboard functions as a haptic design element. The result is an accessible, attention-grabbing design, which substantiates the natural, commodity-related production – giving a new impulse to the brand in line with the quality promise of JPS.
Imperial Tobacco Group PLC
Bristol, United Kingdom
Lothar Böhm Associates GmbH
Christine Lischka (Managing Partner), Arne Fehlhaber (Design Director), Christian Deierling (Senior Account Manager)