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PureWhite / Medical operating devices


Discipline: Product

Discipline: Product

Medical devices for flexible endoscopy. The product design visualizes the core characteristics premium-quality, reduction and safety of the global acting company medwork. The formal emphasis of the functional surfaces and operating device forms the basis for a characteristic design idiom. The enlargement of the handle leads to improved ergonomics and functionality without the increase of material input. The safety is increased by the optimized tactile feedback. Pure-white high gloss surfaces associate cleanliness and sterility. In addition to the formal reorientation, the flexibility of the manufacturing process was enhanced.

Client / Manufacturer


medical products and services GmbH
Höchstadt, Germany



at-design GbR
Fürth, Germany

Tobias Kreitschmann, Christoph Tomczak, Jan Andersson

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