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iF SOCIAL IMPACT PRIZE
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CNN Ecosphere / Website

CNN Ecosphere
CNN Ecosphere
CNN Ecosphere
CNN Ecosphere

Discipline: Communication

CNN Ecosphere

Discipline: Communication

In November 2011, the UN hosted the COP17 Conference on Climate Change in Durban. CNN wanted to make climate change topical again and launched the CNN Ecosphere project: a living digital ecosystem growing from tweets tagged with #COP17. Plant a thought. Watch it grow. The core message of the multi-channel campaign (ads, YouTube, Social Media, TVC, Online-Promo etc.) was to call on people to plant their ideas with hashtag #COP17 and follow the evolving global conversation on: www.cnn-ecosphere.com/cop17. Then, the CNN Ecosphere emerged inside COP17 as a digital installation bringing 120,000 voices to the conference. *Google Chrome recommended.

Visually appealing real-time representation of the development of a sustainability discussion during the Rio+20 UN summit. Like watering a plant, each tweet stimulates growth and forms a conversation. New thoughts are like seeds that grow through shares and similar thoughts. State-of-the-art!
Digital Media - selected by Conrad Caine
This is an interesting visualization of the data. It is not just counting and counting / boring numbers. It’s also symbolic / help grow. Technologically impressive but the beautiful aspect is that wonderful symbolic methaphor of the more that you are debating about this subject the more you are growing a tree on earth. It’s got that lovely meaning that you are making a contribution toward the debate. Unique and very usable
Jury Statement
Client / Manufacturer

Turner Broadcasting System Deutschland

Turner Broadcasting System Deutschland
München, Germany

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Design

Heimat Werbeagentur GmbH

Heimat Werbeagentur GmbH
Berlin, Germany

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