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For the most beautiful crystalline time of the year, Swarovski positions itself by launching a globally uniform POS campaign. A visual signature was to be developed combining traditional workmanship with innovative lifestyle products. The result: an iconic pattern. A crystal in its smallest unit. A snow flower in the winter wonderland. To meet the requirements of a minimalistic signal language: a hexagon that stands for symmetry and future orientation. From window campaigns, storefront illuminations and light installations to instore communication with on-counter displays specifically designed for Christmas and highlight presenters.
Daniel Swarovski Corporation AG
dfrost GmbH & Co. KG
Nadine Frommer (Creative Direction), Silke Scheytt (Art Direction)