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Three nonprofit associations led by one inspiring individual Sylvie Cochin, needed a coherent brand identity that would successfully communicate their common values and respective expertise. In addition to attracting volunteers and donations, the objective was to bring about a visibility for the three associations in question. Our team developed three distinct logos held together by the human element which is the binding factor in the success of the associations. The illustration forming the core of the three identities symbolizes the volunteer force of the association as well as those in need of help.