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With the ambition of establishing itself as a leading international player, EDF (Electricité de France) sought our expertise to create a visual expression to its new brand positioning as the number one energy supplier. Our team leveraged three crucial ingredients to transform and revitalize the look and feel of the brand, while working with the challenging constraint of retaining the existing logo.
Typography: clean, bold typography as a primary ingredient to deliver the message.
Color palette: warm lively colors to communicate energy and force.
Imagery: photographs that express the expert, engaged and innovative brand personality.