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For the launch of these three innovations, TBU Paris set up the best methodology to succeed step by step in the creation of a strong product concept that encapsulates the new Pattex brand identity. The story of the house and versatility was stretched to all the communication supports TBU Paris deployed, creating a powerful linkage with the Pattex brand and its new identity. After selection of the “100% Glue” naming, TBU Paris conducted a graphic exploration that brought to life a clean and impactful design, which focuses on the new product name and its key benefits. The product was award winner in France and Belgium: “DIY product of the year”.
The Brand Union Paris