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The briefing was the solution in this case: “mesa” means “table”, “white label” means “something different and special”, “Something that has never been done before” means “discovery” – the origin of each wine is printed on the label as geodata that can be decoded by using Google Maps. This is Wein & Vinos’ most successful wine series. So far, there have been 15 issues, one of them, the Mesa 30, was enjoyed by all the Wein & Vinos’ closest fans together at a very long table with a very long meal. Lots of fun, lots of awards and lots of press coverage.
Wein & Vinos GmbH
Ruska, Martín, Associates GmbH