The Mesa Project
Wine packaging
Wein & Vinos GmbH
The briefing was the solution in this case: “mesa” means “table”, “white label” means “something different and special”, “Something that has never been done before” means “discovery” – the origin of each wine is printed on the label as geodata that can be decoded by using Google Maps. This is Wein & Vinos’ most successful wine series. So far, there have been 15 issues, one of them, the Mesa 30, was enjoyed by all the Wein & Vinos’ closest fans together at a very long table with a very long meal. Lots of fun, lots of awards and lots of press coverage.
JURY STATEMENTDesign
Packaging Design - selected by Dr. Alexander Schubert My favorite in the 'wine' category. Extremely simple yet sophisticated.
Client / Manufacturer