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The Cidade Imperial’s project was a great challenge: re-positioning the traditional Petrópolis’ beer brand. The founder of the brewery is a member of the Brazilian imperial family, this heritage brought even more responsibility and credit to the project. “Tradition for the new days” became our mantra, our core idea. Then, by taking this concept idea, the logotype itself and the visual keys refer to the most beautiful and iconic elements from the imperial city, considering its architecture, monuments and colors. The result was amazing – the sales went up by 30% in just two months.
Imperial Premium Bier
PP3 estúdio de ideias
Rio de Janeiro, Brazil