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Martin et Karczinski helps AUDI AG develop and implement an in-house communication strategy for the “Governance, Risk & Compliance” division. A comprehensive media portfolio, comprising an image brochure, brochures on issues an event brochure, films and an event module conveys the meaning and benefit of acting responsibly in a way that is positive and easily understood. Esthetically appealing picture series visualize the employees’ passion for the Audi brand and show how vital it is to protect something so precious. That is precisely what the claim “Protect what you love.” expresses succinctly and emotionally.
Martin et Karczinski
Peter Martin, Birte Helms (Creative Directors), Johannes Kemnitzer, Annabelle Lyhs (Designers), Peter Martin, Daniel Karczinski (Strategie, Beratung)