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LG OLED TV / Microsite

LG OLED TV

Discipline: Communication

Discipline: Communication

LG OLED TV’s microsite delivers “ABOVE&BEYOND”, product philosophy embodied in the new 55” LG OLED TV, which appeals with the world’s largest and slimmest 4 mm design and the ultimate picture quality that is sheer perfection. It connects the men’s history of greatest challenges with LG OLED TV’s main features to give hints for the common points between them. Technically, it is designed by using HTML5’s unique motion techniques and adopting up-scrolling interface, which lets the users understand the marketing message better by going above. A separate mobile version has been produced for better operation on mobile phones. http://www.lgoled.tv.

Client / Manufacturer

LG

LG Electronics Inc.
Seoul, South Korea

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Design

Ethan & Alice Marketing, Inc.

Ethan & Alice Marketing, Inc.
Seoul, South Korea

Philip Cho, Marnkyung Kim, Sunjong Kim, Younggyu Yang, Julie Jang, Youngkyung Lee, Seunghyun Ko, Hwajin Lee, Courtney Kim

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Design

Fishingtree, Inc.

Fishingtree, Inc.
Seoul, South Korea

Sangjoon Moon, Kyowon Seo, Kiha Lee, Dongeun Lee, Jinhong Jung, Soonsung Hong