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The new Visual Identity from FUJITSU translates the brand promise “shaping tomorrow with you” into a unique visual design. The overall aim is to express the individual strength of FUJITSU – the cooperation with customers. Under these requirements the central design element, the “Response Module” was developed. It is applied to all materials and embodies the communication, dialogue-driven character of the ICT company. Since it was derived from the FUJITSU logo, this symbol along with the FUJITSU Sans corporate typeface significantly contributes to the unique brand presence.
Fujitsu Technology Solutions GmbH
Masahiro Terauchi, Kimitaka Kato