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ArtRio started in 2011, aiming to be the best and largest art fair in Latin America. The strategy was to develop an identity that conveyed a carioca flair and the event’s international scale. The inspiration was the Portuguese stone sidewalks, Rio de Janeiro’s icon. Two styles of custom designed type create the brand’s contrasting combinations: architecture and nature, people and technology, black and white. The “R” can be used as an isolated element and as a basis for a unique pattern: the ArtRio sidewalk. A strong result, concise and elegant. An original mix of concepts, like Rio. An identity that empowers the event and its achievements.
BEX Feiras e Eventos Culturais Ltda.
Rio de Janeiro, Brazil
Dupla Design
Rio de Janeiro, Brazil
Ney Valle and Claudia Gamboa (Creative Directors),
Juliana Altoé (Designer), Juliana Leite
(Account Manager), Beatriz Maia (Project Manager)