ArtRio / Visual Identity

ArtRio started in 2011, aiming to be the best and largest art fair in Latin America. The strategy was to develop an identity that conveyed a carioca flair and the event’s international scale. The inspiration was the Portuguese stone sidewalks, Rio de Janeiro’s icon. Two styles of custom designed type create the brand’s contrasting combinations: architecture and nature, people and technology, black and white. The “R” can be used as an isolated element and as a basis for a unique pattern: the ArtRio sidewalk. A strong result, concise and elegant. An original mix of concepts, like Rio. An identity that empowers the event and its achievements.