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The spring 2012 displays in the windows of the Traffic clothing shop were scenes of snow melting. Bottles and plastic “flowers” were revealed through the snow. According to the trend-watching agency Trendsquire, activists, designers and “creative types” are the driving force behind ecology and recycling. This project is just one of the shop’s eco projects. The shop also provides support to garbage-sorting projects in the city. The target was creative professionals who make up 90% of the shop’s clients. The attractive impact was emphasized by flowers and fairy stickers displayed on the shop windows.