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“Heimlich” is a small, exclusive cocktail bar in the heart of the old town of Osnabrück. On the one hand the ambitious aim was to mediate exclusivity, intimacy and tradition. On the other hand the goal was to communicate the unusual ambiguous name (secret and homey) appropriately. Relying on a small visual vocabulary, like the simple monogram, which emphasizes the theme cocktail sympathically and semantically, the handwritten, personal typography and the strong black-white contrast, a remarkable visual language was designed. The central theme in communication is the concealment of content by using a traditional seal and rub-off color.
Schlukat, Remmert GbR
Daniel Brüggemann, Marco Witte