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With the launch of a revolutionary generation of products, KUKA is unveiling a quantum leap in technology to the world of automation, writing a new chapter in the success story of a group that had the most successful year in its history in 2012. As demand for industry, target group and country-specific differentiation grows, KUKA had transferred one of the principles of its robots’ success to its global brand literature: intelligent modularity. Success stories, interviews, online tools and product worlds of print media vary in the compendium. The fascination of the world of robotics remains filled with new scope for creativity.
KUKA Roboter GmbH
weiskind Werbeagentur GmbH
René Kammermeier, Susanne Burkholder, Alexandra Kory, Ulrich C. Bertram, Matthias Steidle, Markus Hasel, Elisabeth Baumgartner