Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Black Box / External exhibit at trade fair

Black Box
Black Box

Discipline: Interior Architecture

Black Box

Discipline: Interior Architecture

Pre-release communication for the new Mercedes-Benz city van – Citan – at the Commercial Vehicle Fair RAI in Amsterdam. The challenge is to communicate and demonstrate all the benefits of the Citan without having it on site. The architectural concept of a Black Box is a perfect instrument to present a new vehicle and focuses on the dramatic and exciting presentation. Inside the Black Box, a full-size model of the Citan is impressively staged via 3D Projection Mapping by using five projectors and LED technology on three surfaces – the floor, a backdrop and a mock-up model of the van. The four-minute-long show attracts over 10,000 visitors.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart-Untertürkheim, Germany

Go to profile

phocus brand contact GmbH & Co. KG, Germany

Nürnberg, Germany

Susanne Krebs, Frank Albert

Go to profile