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“HIER” is the first iPad magazine of an insurance company. Inspired by the company’s closeness to its customers, it is aimed at media-savvy users and this “nearness” is obvious the first time the page is called up. Localization occurs via the GPS device, by which the coordinates become part of an individualized magazine title. “HIER” invites readers to explore and its design allows plenty of room for content. Each article has its own personality featuring two experiential options for readers: a playful horizontal format and a vertical content-rich version. An intuitive navigation directs readers to articles, exposés or to the app store.
Provinzial NordWest Konzern
Thomas Langer, Lars Mrongowius, Dirk Stiglic, Jörn Hilbrecht, Thomas Hinze
Ogilvy & Mather Advertising GmbH
Thomas Schwarz, Gaby Schippers, Agnieszka Oginski, Lars Ecker, Christoph Damanik, Arno Selhorst, Marei Wilke, Kerstin Schon, Carol Redfield, Simone Schröder, Valeria Scheiermann