Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Augsburger Original / Label design

Augsburger Original

Discipline: Packaging

Discipline: Packaging

From assorted beer to specialty beer: the Hasen-Bräu brand has reinvented itself as the authentic, traditional beer of the city of Augsburg. The new brand concept can be experienced both in the new “Augsburger Haus-Preu” brewery and in the product itself. “Augsburger Original” naturally cloudy “Kellerbier” (cellar beer) is the first product brewed according to the new Hasen-Bräu philosophy. With its nostalgic packaging, it is presented as a fully-fledged specialty, a true original. The green, gold and brown label suggests handcrafted character. The taste of beer that echoes times long gone.

Client / Manufacturer

Tucher Bräu GmbH & Co. KG

Tucher Bräu GmbH & Co. KG
Fürth, Germany


Bloom Project

Bloom GmbH
Nürnberg, Germany

Go to profile