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The legendary GRIPS Theater has a new director for the first time in 40 years after its founding. The children’s and youth theater extends its program for an adult audience, wants to update its visual appearance but stick to its principles. anschlaege.de created a new corporate design returning to distinctive graphic elements to remain true to the strong characteristic image of the stage. An appearance with a pronounced, contemporary visual language and typography lends the theater a modern and self-confident identity, which is realized in three different media formats to address all three target audiences: children, youths and adults.
GRIPS Theater GmbH