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The HP webcam HD 5210 is positioned as HP’s flagship product in this category. Designed to communicate a shift from old technology to a new HD experience, the webcam changes consumer expectations from the image stutter and dropped communications of the past to a new seamless and fluid experience. HP’s cutting edge compression technology is what makes this experience possible. The webcam is designed with a “premium in segment” strategy in mind, delivering a product that conceals technology and focuses on the human aspects of ease of use, while fulfilling the HP brand promise and value proposition.
Palo Alto, CA, United States
BMW Group DesignworksUSA
Newbury Park, CA, United States