Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Allsteel Clarity / Chair

Allsteel Clarity
Allsteel Clarity

Discipline: Product

Discipline: Product

Allsteel assigned BMW Group DesignworksUSA with the task of creating a seating solution that would deliver all of the beauty, performance, and versatility needed in today's modern workspaces. The design team created a design language focused on key attributes such as simplicity, intuitiveness, integrity and energy to create a new seating solution. The team pushed for the final design to be as lean as possible, following the philosophy of “design by reduction" focusing solely on function and form. In addition to creating a pure aesthetic, the minimal use of parts results in a lightweight chair that can be moved anyway in the office.

Client / Manufacturer

Allsteel Inc.

Allsteel Inc.
Muscatine, IA, United States


Designworks, a BMW Group Company

BMW Group DesignworksUSA
Newbury Park, CA, United States

Go to profile