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Taking their inspiration from the 2012 UEFA European Championships, grasundsterne and Fibodruck surprised existing customers and potential new customers with a creative cross-media publication about passion. HERZRASEN vs. HERZKLOPFEN tells two stories, one starting at each cover, that meet in the middle. They address the different interests of the target audience and – thanks to the strategic use of special print techniques – celebrate a shared passion for exceptional design. The concurrent Facebook contest highlighted emotionally-charged scenes from the book to increase reach and circulation via the Social Web.