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DSC-RX1 / Digital still camera

DSC-RX1
DSC-RX1

Discipline: Product

Discipline: Product

Proofing that good things can come in small packages, this camera packs a 35 mm full-frame sensor and large f/2.0 lens into a compact, spartan body of magnesium alloy. For satisfying control and pride of ownership, the smooth, luxurious lens barrel and buttons were refined by repeatedly fine-tuning a universal layout. Subtly rounded ends support both form and function, creating a nicely squarish body that is easier to hold.

I love the quality of this camera lens. There are so many details and textures. It also has a very modern feel to it. Here Sony has imagined how to do things differently than anyone else. It is wonderfully designed. Every detail is appropriate. This is a mechanical piece with pleasantly surprising high-quality details.
Jury Statement
Client / Manufacturer

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Noriaki Takagi

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