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Doro PhoneEasy® 740 / Easy to use smartphone

Doro PhoneEasy® 740

Discipline: Product

Discipline: Product

Studies showed that among the growing group of seniors in Sweden, the majority were in favor of a smart phone and convinced that it could help in their daily lives. User studies confirmed the hypothesis that a phone that combined touch screen and physical keypad would result in better accuracy and fewer errors. Extensive research about the users led to widely spaced keys for better grip as well as a clear and highly visible and easy to navigate interface. The Screen type and size was chosen for its brilliant contrast and vibrant color management, in order to increase the readability and clarity.

Client / Manufacturer

Doro AB

Lund, Sweden

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McKinsey Design

Bromma, Sweden

Maria Benktzon, Hans Nyström, Jan Puranen, Emelie Hedén, Theresa Harmanen

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