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Designing the new packaging range for Apivita sun screen, we had to maintain the pharmaceutical credibility of the formulas, but also wanted to add a sense of summer time fun. The striped packs bring to mind memories of beach balls, beach changing rooms, bikinis, picnic blankets and the like. The packs are easily recognizable as the Apivita Suncare range and the balance between fun and effectiveness has been achieved. They stand out well amongst the plethora of sun care products.