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Our task was to design a temporary MINI brand store in London Westfield Stratford, Europe’s largest mall, which will be open for one year only, focusing on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment. The store also showcases the latest in retail technology like the UK’s first 3D car configurator and an interactive mirror as well as subtle sound-, scent- and light installations.
studio 38 GmbH