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Schaulager in Basel used its one-year renovation phase to present the unique Swiss art institution to the broader public in a special way during ART Basel with “Schaulager Satellite”, a temporary pavilion designed by the Herzog & de Meuron firm of architects. A cross-media communication concept consisting of publications, advertisements in Sunday and daily newspapers, online banners and e-boards, flyers, posters, website, iPhone app and also additional resources, clothing and signage gave “Schaulager Satellite” a distinct design of its own – while remaining true to the Schaulager brand.
New Identity Ltd.