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In connection with the merger of mobilkom austria and Telekom Austria 2010, a new shop concept for Austria’s leading telecommunication provider was elaborated. 2011 the company started with a new brand presentation: the new flexible A1. BEHF developed the shop concept using the logo designs and branding by Saffron as a starting point. BEHF has been responsible for the A1 shop concept since 2005 and has reused many elements from areas such as service during the set-up of the new brand presentation. The main selection criterion was the implementation of the new brand values “simple”, “close to the client and tangible” and “trend-setting”.
A1 Telekom Austria AG