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Realgymnasium Rämibühl is Zurich’s oldest grammar school, with origins dating back to 1833. The school’s new corporate design has taken this long tradition to heart in its simple and confident style. The logo draws its inspiration from the “RG” by which the school is universally referred to by its students and the public alike. The simplicity of the design – in the Zurich colors of blue and white – is contrasted and complemented by the use of color and black-and-white photos on the school’s website and in its brochures. The images show students in their school environment, a 1970s building that is strongly identified with the RG of today.