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The stand for the kick-off event for the “Governance, Risk & Compliance” division of AUDI AG is an asymmetrically angled, futuristic-looking construction consisting of two open modules erected opposite each other: striking slants and folds serve as a symbol of the motifs “line” and “direction”. A special highlight: the stand is constructed on massive steel girders, and thus self-supporting. The lighting design is highly effective with white light strips, a red light frame and animated light control. The content film presents the “Audi Code of Conduct” and the “Audi self-perception”.
Martin et Karczinski
Peter Martin (Creative Director, Strategie, Beratung), Birte Helms (Creative Director), Johannes Kemnitzer, Annabelle Lyhs (Designers), Daniel Karczinski (Strategie, Beratung)
Drändle Design 70|30 GmbH
Jürgen Drändle (Architekt)