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Occhio’s latest lighting generation “io 3d” beguiles with almost unlimited, three-dimensional mobility, the latest, fascinating LED technology and very simple, intuitive usability. The film developed by Martin et Karczinski brings the revolutionary product features tangibly alive in a magical way: an esthetically animated setting shows how the basic sphere element evolves step by step from its abstract form into the real product, the three-dimensional world of the lamp in different color and surface combinations, explaining function and features in a way that is playful and easy to follow.
Martin et Karczinski
Peter Martin (Creative Director), Simon Maier-Rahmer (Art Director), Chris Faber, Nastuh Abootalebi (Motion Design)
Sunday Digital GmbH