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The brand design for Erich Meier vineyard conveys the daring spirit of the winemaker: passion for experimentation sets the traditional vineyard at the Lake of Zurich on a whole new course. The surprising logo – an upside down wine bottle – reflects this independent spirit and strikes a balance between Erich Meier’s quest for perfection and his love of experimentation. Erich Meier’s modern and clear understanding of winemaking comes to life at every touch point, from wine labels to the website, from stationery to way-finding signs throughout the vineyard.
Weingut Erich Meier
Uetikon am See, Switzerland
SNK Identities AG
Israel Moreno, Armin Zuper, Lorenzo Müller