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The brand identity for Maison-Bio supports the objective to establish the organic cosmetics brand as market leader in Italy. The company’s communication combines the biological quality of the products with the glamorous character of the brand. The task included the creation of the name, the design of the logo, packaging solutions as well as integrated online and offline communication tools. The identity is characterized by an iconic style together with an essential packaging that plays with the colors black, green, white and gold.
La Gardenia Beauty Spa
Massimiliano Bosio (Creative direction), Mara Fornasier (Art direction), Sofia Negri (Project management)