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Oriflame’s body care range Nature Secrets needed a unique and relevant strategic positioning that would modernize the design of the range and bring it in line with contemporary market codes. At the same time, the brand needed to remain as distinctive as possible from the new Oriflame brands in the same category. We developed a new positioning and new identity for the brand and delivered packaging designs for the entire range. Within this scope, we also constructed a completely new brand architecture for Oriflame’s portfolio management.