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How to create an original, eye-catching and most of all emotional press ad for Coca-Cola? Easy: with a smile. Developed directly out of the brand, “Open Happiness” comes to life immediately for every viewer and enhances the cheerfulness already contained in the original Coke logo.
Erik Gonan (CD Art), Tilo Endert (CD Copy), Lisa Marie Schröder (Art Director), Thorsten Adenauer, Stefan Bächle (ECD), Bill Biancoli (CCO)