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SaarLB is the Franco-German bank and the largest credit institute in the Saarland region. After analyzing SaarLB’s core brand, positioning and business environment, we worked together with the SaarLB team to develop a complete CD toolbox showcasing the bank’s bold and personable side. Among other things, the toolbox contains a new word mark whose custom designed script forms the basis of the SaarLB font style. Another new element is the “super sign” – two opposing arrow brackets that encompass the bank’s bi-national approach and its new claim “Weitsicht durch Nähe” while also structuring the layout in all media in a flexible manner.
Fuenfwerken Design AG
Wiesbaden / Berlin, Germany