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LEGO Germany was a cooperation partner for the release of “Star Wars 3D – Episode 1”. Therefore, we were asked to create an involving idea to promote LEGO Star Wars sets in cinemas. Young and old Star War fans should be fascinated in a playful way to the LEGO Star Wars universe. Relating to the 3D movie premiere, we also brought LEGO into a new dimension. We built a gigantic barrel organ consisting of 20,000 LEGO Star Wars pieces. These were arranged in such a way that they struck the keys of a keyboard via mechanical leavers, playing the Star Wars theme tune. Fans could buy the LEGO sets used directly via a QR code.
Serviceplan Gruppe GmbH & Co. KG