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Austria Solar / Annual Report

Austria Solar

Discipline: Communication

Austria Solar

Discipline: Communication

We should develop a remarkable medium, which portrayed Austria Solar as a consistently innovative inter-trade organization of the Austrian solar industry. Solar energy is the main business of our client Austria Solar. That’s why we thought about how we could put this energy to paper. The result: the first annual report powered by the sun. Thanks to a special printing technology its content remains invisible until sunlight falls on its pages.

Thunderous applause! By all means provocative in its basic concept, this report perfectly communicates not only the financial statements but also the Austria Solar brand. All the pages are white – only revealing their content when exposed to sunlight. A print medium in this sector could not be more clearly focused – and is certain to have prompted discussion.
Jury Statement
Client / Manufacturer

Austria Solar

Austria Solar
Verein zur Förderung der thermischen Solarenergie
Wien, Austria


Plan.Net / Serviceplan

Serviceplan Gruppe GmbH & Co. KG
München, Germany

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