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Hövding allows people to protect their heads on the road, without sacrificing style in the process. Hövding is an invisible bicycle helmet, designed as a stylish collar which is worn around the neck while cycling. The collar contains a folded up airbag that is visible only if an accident occurs. The airbag is shaped like a hood, surrounding and protecting the cyclist’s head. The inflation is triggered by sensors that pick up the abnormal movements of the cyclist in an accident.