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Heidelberg was the largest exhibitor, with a 6,500 sqm booth designed in line with the motto “Discover HEI”. A branded wall surrounding the booth served as the conceptual and visual basis for the various themed zones. It was created out of over 3,000 actual (and used) print plates that displayed various key words from the company’s latest “HEI” campaign. LED screens integrated into the wall provided information about Heidelberg’s products and services. A typography sculpture highlighted the service center in the middle of the booth, making it clearly visible at a glance.
Heidelberger Druckmaschinen AG