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These compact digital camera were designed to be classic long-sellers rather than pursuing novelty or change. Sized to be always carried in pockets or bags, these 12x zoom models provide the fun of “photo communications” through connectivity with smartphones and social media. Based on the universal beauty of the golden ratio, the external design accents the luxuriousness stemming from the material characteristics of the high-grade metal press fabrication.
Hideki Ito (PD), Katsuhito Yoshio, Eriko Okada, Soushi Takita, Maiko Shibata, Natsuko Kobayashi (UI)