Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The Grundig brand space visualizes the growth of the brand Grundig with a graphic and architectural explosion in the consumer area at IFA 2012: the Grundig corporate color is distributed through the booth by seemingly floating illuminated beams and wall graphics. The brand dynamic is underlined by a frequent fashion show of striving fashion designers from Berlin. On a huge video wall, the fashion show is widely viewable. The combination of catwalk and product presentation on the 25 m long runway, provides a stage for the fashion show and the products.
Grundig Intermedia GmbH
D'art Design Gruppe GmbH